Kindred Coven is a grassroots women, femme, and non-binary-led “coven” community emphasizing inclusivity, learning, growth, empowerment and service. It aims to support transfem BIPOC through donation, education and collaboration. One of their first projects was a series of herbal bath soaks developed to raise funds for charities aligned with their goals. I was tasked to create a "witchy" brand identity inspired by the 1960s and 70s that evokes a sense of femininity without being too overwhelmingly “girly” or stereotypical.