UH DIGITAL MEDIA PROGRAM SOCIAL MEDIA

BACKGROUND

The University of Houston Digital Media Program wanted to get more involved on social media platforms and to connect with their students through those channels.

CHALLENGE

Create theoretical social post concepts for Facebook, Instagram, and Twitter that adhere to previously established University of Houston brand guidelines while appealing to students.

SOLUTION

Featuring actual UH Digital Media students in post helps students to feel more connected to the program, and showcasing various program events, classes, students, and common student questions keeps current and potential students informed.

© HOLLY McKENNA 2020