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HOLLY McKENNA
Digital Media Specialist
THE FOOD SEALER BRANDING
BACKGROUND
The Food Sealer is a handheld kitchen gadget able to vacuum seal any bag or plastic container to keep food fresh.
CHALLENGE
The Food Sealer's main use involves vacuum sealing food to keep it fresh, so it was important that the "fresh" concept shined through in marketing materials.
SOLUTION
A warm red color gives the brand a 'delicious' feel, and the logo echoes a container much like the one that a customer's food might be sealed in. A bright turquoise blue was also chosen to add contrast and draw the eye.
Continuing with the "fresh" theme, social media banners and graphics were created using images featuring crisp, brightly colored fruits and vegetables. Three unique hashtags were created, #thefoodsealer, #sealthemeal, and #sealmyfood to spread brand awareness.
SOCIAL MEDIA POSTS
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