HOLLY McKENNA
Digital Media Specialist
CITY OF PEARLAND | PEARLAND, TX
PARKS AND RECREATION DEPARTMENT STAFF
MAY 2016 - SEPTEMBER 2018
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Assisted in the execution of City-run special events
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Managed and maintained database of over 2,000 recreation facility memberships
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Gave tours of event spaces and amenities to clients and assisted in maintaining event rental records
THE WALT DISNEY WORLD RESORT | ORLANDO, FL
SKILLS
TECHNICAL
ADOBE ILLUSTRATOR
ADOBE PHOTOSHOP
ADOBE INDESIGN
ADOBE LIGHTROOM
ADOBE PREMIERE PRO
ADOBE AFTER EFFECTS
MICROSOFT OFFICE SUITE
CREATIVE
GRAPHIC DESIGN
PHOTOGRAPHY
PHOTO EDITING
VIDEOGRAPHY
VIDEO EDITING
MOTION GRAPHICS
WEB DESIGN
CREATIVE WRITING
BUSINESS
CONTENT STRATEGY
SOCIAL MEDIA MARKETING
COPYWRITING
PUBLIC SPEAKING
LEADERSHIP
EFFECTIVE COMMUNICATION
EDUCATION
UNIVERSITY OF HOUSTON
BACHELOR OF SCIENCE IN DIGITAL MEDIA
MINOR: ORGANIZATIONAL LEADERSHIP AND SUPERVISION
EXPERIENCE
THE WALT DISNEY WORLD RESORT | ORLANDO, FL
GRAPHIC DESIGN / COMMUNICATIONS INTERN
JUNE 2019 - APRIL 2020
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Design visual media that supports the development of new food and beverage concepts and synergy offerings at the resort
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Collaborate with partners to create confidential food and beverage project proposals to be presented at the executive level
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Provide event graphics/collateral, video, photography, graphic design, branding, web development and general creative support to over 70 internal clients
HELLO ALICE | HOUSTON, TX
SOCIAL MEDIA INTERN
JANUARY 2019 - MAY 2019
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Developed social media campaigns to increase follower engagement and spread brand awareness
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Created posts in Alice’s brand voice for Twitter, Facebook and Instagram
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Researched social media trends related to topics and geographic areas to better reach targeted audiences for Alice campaigns and events
DISNEY-ABC TELEVISION GROUP | HOUSTON, TX
PRODUCTION INTERN
SEPTEMBER 2018 - DECEMBER 2018
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Partnered with producers, directors, talent and photojournalists to execute all aspects of broadcast and the digital storytelling process at the KTRK ABC 13 television station in Houston
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Assisted in producing original content for 15 weekly news broadcasts in a top-ten media market
THE WALT DISNEY COMPANY | ORLANDO, FL
DIGITAL MEDIA DESIGNER
APRIL 2020 - PRESENT
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Collaborate with internal client teams within Disney Global HR Operations to concept, develop, produce and maintain digital media assets to support business objectives, executive presentations and learning strategies
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Create digital media for training materials, templates, brochures and communications or marketing projects, including graphics, web pages, videos, audio, interactive media, motion graphics and digital learning elements
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Distribute and maintain media content on internal digital platforms such as Cast TV, SharePoint sites and Disney intranet HUB sites
ATTRACTIONS OPERATIONS HOSTESS / TRAINER
MAY 2010 - APR 2016
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Assisted in developing new training media, materials and methods for six different attractions at the number one most visited theme park in the world
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Helped to launch a digital ride reservation system that garnered a 90% guest satisfaction rating within six months
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Facilitated classes covering operational updates