MOUNTAIN MEADOW BRANDING

BACKGROUND

The Mountain Meadow Equine Rescue & Rehab Center (MERR) is a non-profit organization that was looking to refresh its branding to an elegant, timeless, and dignified look to further establish itself as an upstanding and respected charity.

CHALLENGE

Find ways to create a completely new, updated, and modern feel, while balancing the need for a classic and timeless design. Create a look that is elegant, but still possesses down-to-earth qualities to reflect the nature of the organization.

SOLUTION

The usage of flat colors in an minimalist setting allows the branding to take advantage of a modern design trend that is also a classic and timeless style. A sans-serif font in the logo exudes an air of classical tradition, while the clean lines and expanded tracking between letters lend the logo a contemporary feel.

PRIMARY LOGO

MMERR_Logo_Color.png

ALTERNATE LOGOS

MMERR_Logo_STACKED_Color.png
MMERR_Logo_MONOGRAM_Color.png
MMERR_Logo_ICON_Color.png

GRAPHIC ASSET EXAMPLE - INSTAGRAM BACKGROUNDS

MMERR-09.png
MMERR-13.png
MMERR-11.png
MMERR-10.png