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HOLLY McKENNA
Digital Media Specialist
MOUNTAIN MEADOW BRANDING


BACKGROUND
The Mountain Meadow Equine Rescue & Rehab Center (MERR) is a non-profit organization that was looking to refresh its branding to an elegant, timeless, and dignified look to further establish itself as an upstanding and respected charity.
CHALLENGE
Find ways to create a completely new, updated, and modern feel, while balancing the need for a classic and timeless design. Create a look that is elegant, but still possesses down-to-earth qualities to reflect the nature of the organization.
SOLUTION
The usage of flat colors in an minimalist setting allows the branding to take advantage of a modern design trend that is also a classic and timeless style. A sans-serif font in the logo exudes an air of classical tradition, while the clean lines and expanded tracking between letters lend the logo a contemporary feel.
PRIMARY LOGO

ALTERNATE LOGOS



GRAPHIC ASSET EXAMPLE - INSTAGRAM BACKGROUNDS




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