The Mountain Meadow Equine Rescue & Rehab Center (MERR) is a non-profit organization that was looking to refresh its branding to an elegant, timeless, and dignified look to further establish itself as an upstanding and respected charity.
Find ways to create a completely new, updated, and modern feel, while balancing the need for a classic and timeless design. Create a look that is elegant, but still possesses down-to-earth qualities to reflect the nature of the organization.
The usage of flat colors in an minimalist setting allows the branding to take advantage of a modern design trend that is also a classic and timeless style. A sans-serif font in the logo exudes an air of classical tradition, while the clean lines and expanded tracking between letters lend the logo a contemporary feel.